Course Description

Take your market stall to the next level with our Stall Marketing Workshop. It’s tailored for stallholders who have their stall operations under control but want to improve sales on and after event day. You will learn how to:


  • Plan your Stall Marketing Mix
  • Complete an in-depth Target Audience Analysis
  • Pick the best events to target your audience
  • Stand out from competitors
  • Attract more interest for your stall
  • Use a marketing funnel to convert attendees into customers on event day
  • Develop a strategy to sell to attendees AFTER event day
  • Create an event day Marketing Plan


The online workshop will take approximately 45 minutes to complete and you can stop, start and rewind as many times as you like. You don’t have to be tech savvy either – the session is delivered via our easy to use, step by step e-learning platform. 

Simply press the buy button, put in some basic contact details, process payment and your workshop content will be available straight away!

Workshop Presenter

Nat Buckingham

Natalie Buckingham has been working in the Australian event and market scene for the past decade.With experience as a large scale community event and market manager, business and economic development officer, marketing specialist and stallholder, Natalie has experienced all aspects of events. As the Managing Director of Events and Markets Australia, Natalie works with stallholders on a daily basis to help them overcome issues experienced in their local event and market scene. To ensure this knowledge is available for stallholders in all Australian states and regional areas, the team from Events and Markets Australia developed the Stallholder Workshop Series, which Natalie presents.

Course curriculum

  • 1

    Introduction

    • Read Before Starting

    • Meet your Workshop Facilitator

  • 2

    Stall Marketing Mix

    • Tutorial - Marketing Mix

    • Workbook - Marketing Mix

  • 3

    Target Audience Analysis and Event Selection

    • Tutorial - Target Audience

    • Workbook - Target Audience

    • Tutorial - Event Selection

    • Checklist - Event Selection

  • 4

    Increasing sales on and after event day

    • Tutorial - Sales

    • Workbook - Sales

  • 5

    Event Day Marketing Plan

    • Tutorial - Event Day Marketing Plan

    • Example - Event Day Marketing Plan

    • Checklist - Event Day Marketing Plan

  • 6

    Additional Info

    • That's a wrap!

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